- Mon Sep 18, 2023 12:11 pm
#52916
His schtick initially was in many ways not that different from many a music journalist or presenter on The Word - dress up lowbrow shit in flowery language, and appeal to the 6th formers out there. "Hey everyone, wouldn't it be great if we could just rip off our clothes and have sex? Meanwhile I'll name-drop a few cool bands." was already being done (and sent up) by Rob Newman 10 years earlier. Brand just rehashed it with a bit of 'edgy' intensity (as opposed to Newman's more angsty sophomore style) and post-millennial inclusivity ("Hey, it's groovy if you like willies touching willies, just don't knock your willy against mine, right?"). I recall on either HIGNFY or Buzzcocks he did the incredibly edgy ((c) Freddie Starr on Celebrity Squares) stunt of getting up from behind his desk to have a wander around.
In many ways rather fitting for Channel 4 - no matter how you dress it up and invite psychiatrists onto Naked Attraction or Embarrassing Bodies, we know, you know, and everyone knows that it's just an excuse to smuggle in a bit of tit and bum.
As the actress said to the bishop, rabbi, imam and priest
"My eyes have seen the glory, I'm a born again Atheist!"