The Weeping Angel wrote: ↑Wed Nov 30, 2022 9:37 pm Here's an extract from Paul's bookSo why do savvy commercial operators make ads featuring people of colour in a country that’s over 80 per cent white? Maybe images of inclusivity and wide appeal produce positive responses among their target demographic.
Youngian wrote: ↑Thu Dec 01, 2022 7:34 amExactly. Even old white people will clock old white people as "square", old fashioned, traditional etc; and young BAME people as trendy, loud, vibrant and fun. It's stereotyping to be sure (particularly along the "sport and dancing" lines), but it resonates. Ditto the nerdy Asian, the brash American, the happy go lucky Irishperson and so on.
So why do savvy commercial operators make ads featuring people of colour in a country that’s over 80 per cent white? Maybe images of inclusivity and wide appeal produce positive responses among their target demographic.
If you watch the ads during Countdown for stair lifts and equity release schemes, they are nearly all white actors.
The Weeping Angel wrote: ↑Tue Dec 13, 2022 10:32 pm If he's that desperate to listen to it he can listen to it online or download it.Paul elaborates BTL that doesn't want to hear it, or something.
Tubby Isaacs wrote: ↑Tue Dec 13, 2022 10:31 pm From Paul's advertising post. I vaguely recall this guy as an "agony uncle" on children's TV.Just another sad, old, bitter gammon.
Quite why he should interpret adverts as being intended as social commentary on small town Gloucestershire, I don't really know. I expect that the population of wherever this is (Cirencester?) aren't sat flummoxed by seeing black and Asian people like live in Gloucester and Swindon. I reckon some of them probably buy things they see in adverts too.
Tubby Isaacs wrote: ↑Tue Dec 13, 2022 10:34 pm As a tangent, Paul's fan, Mr Hodson is now on to "woke", which is apparently just like 17th century radical Protestantism. That's a new one on me. Maybe Ian Paisley is due a reinterpretation too.Thought it was now widely understood that Cromwell didn’t ban Christmas but observe it in a modest contemplative manner in the home. Which is fine by me and anyone whose ever endured Christmas shopping. Neither was Cromwell a supporter of increasingly loopy demands of the Puritans but had to be placated. Imagine George Osborne had to put up with Steve Baker spitting demands in his face every day, he’d groan and throw him bones to get rid of him.
Youngian wrote: ↑Wed Dec 14, 2022 5:52 amThe issue is nearer the fundament, though. Ellision of 'wokery' with 'any and every attempt to police manners in a way I think wrong'. History shows a rather complicated picture there...Tubby Isaacs wrote: ↑Tue Dec 13, 2022 10:34 pm As a tangent, Paul's fan, Mr Hodson is now on to "woke", which is apparently just like 17th century radical Protestantism. That's a new one on me. Maybe Ian Paisley is due a reinterpretation too.Thought it was now widely understood that Cromwell didn’t ban Christmas but observe it in a modest contemplative manner in the home. Which is fine by me and anyone whose ever endured Christmas shopping. Neither was Cromwell a supporter of increasingly loopy demands of the Puritans but had to be placated. Imagine George Osborne had to put up with Steve Baker spitting demands in his face every day, he’d groan and throw him bones to get rid of him.
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