Abernathy wrote: ↑Thu Feb 03, 2022 10:09 pm
Youngian wrote: ↑Thu Feb 03, 2022 3:28 pm
So they’re elbowing Ferrari out.
I sincerely hope so. His show is like the fucking Daily Mail in radio show form, complete with asinine phone-ins about kids being “banned” from school for haviing funny hairstyles and artificially concocted rage about cyclists daring to want a measure of safety on the roads. He even talks about “snowflakes”.
I think we will probably need a source for Ferrari being ousted. He either is or he isn't.
I don't have access to these kinds of data any longer but I would imagine that Lard Arse builds both immediate reach and quick frequency amongst the core, males 45+ LBC audience, (racist taxi drivers and plasterers, basically).
JO'B extends the reach, I would imagine, in to demos the station would otherwise struggle with. The fact that he is so damned good helps build frequency against those audiences. These Appointment-to-Listen broadcasts are pretty much a thing of the past so, targeting younger ABC1 Adults, you could build a campaign around his show, alone.
I would suggest that he is entering Chris Evans c.1995 territory and can basically name his price.