Oboogie wrote: ↑Thu Nov 11, 2021 2:03 pm
I'm reminded of the telecoms company who, in the 1990s, discovered that the Republican community didn't take too kindly to their strapline "The Future's Bright, The Future's Orange".
That's a bit of an urban myth, I'm afraid - when Orange were expanding their mobile network coverage in NI in the late 90's they deliberately avoided using the slogan "The future's bright, the future's Orange" in local advertising largely for the reasons you mentioned, not to forget the potential for the likes of billboards/advertising to get hijacked etc. although I was told one billboard with said slogan was put up in Lisburn.
As it were, my first mobile phone was with Orange back in 2000 and they were reasonably popular with students in Belfast back then - though their coverage wasn't as good as either Vodafone or the then BT Cellnet, especially outside towns & cities and even within them.