:sunglasses: 23.5 % :laughing: 64.7 % :cry: 11.8 %
User avatar
By Malcolm Armsteen
#13844
Some years ago a bloke from our pub (known as 'Fireman Fuckwit') managed to persuade his watch that they should parade at 11 minutes past 11, so as everyone else was going back about their business they were somewhat surprised to see a lot of firefighters in full uniform traipse out and parade, including bugles, Last Post and two minutes silence - bemused that no-one else was.

(He was the man who was told to take a foam clean up truck to Heathrow after an emergency landing. He managed to take the truck used for cleaning up after RTAs...)
User avatar
By Spoonman
#13858
Oboogie wrote: Thu Nov 11, 2021 2:03 pm I'm reminded of the telecoms company who, in the 1990s, discovered that the Republican community didn't take too kindly to their strapline "The Future's Bright, The Future's Orange".
That's a bit of an urban myth, I'm afraid - when Orange were expanding their mobile network coverage in NI in the late 90's they deliberately avoided using the slogan "The future's bright, the future's Orange" in local advertising largely for the reasons you mentioned, not to forget the potential for the likes of billboards/advertising to get hijacked etc. although I was told one billboard with said slogan was put up in Lisburn.

As it were, my first mobile phone was with Orange back in 2000 and they were reasonably popular with students in Belfast back then - though their coverage wasn't as good as either Vodafone or the then BT Cellnet, especially outside towns & cities and even within them.
Oboogie liked this
User avatar
By Boiler
#13859
Spoonman wrote: Thu Nov 11, 2021 8:44 pm As it were, my first mobile phone was with Orange back in 2000 and they were reasonably popular with students in Belfast back then - though their coverage wasn't as good as either Vodafone or the then BT Cellnet, especially outside towns & cities and even within them.
They weren't nicknamed "No Range" for nothing, you know...
By Oboogie
#13869
Spoonman wrote: Thu Nov 11, 2021 8:44 pm
Oboogie wrote: Thu Nov 11, 2021 2:03 pm I'm reminded of the telecoms company who, in the 1990s, discovered that the Republican community didn't take too kindly to their strapline "The Future's Bright, The Future's Orange".
That's a bit of an urban myth, I'm afraid - when Orange were expanding their mobile network coverage in NI in the late 90's they deliberately avoided using the slogan "The future's bright, the future's Orange" in local advertising largely for the reasons you mentioned, not to forget the potential for the likes of billboards/advertising to get hijacked etc. although I was told one billboard with said slogan was put up in Lisburn.
Yes, that's basically what happened. Orange prepared the campaign, including local Marketing Research (the findings of which they initially ignored), and even got as far as putting up some billboards (maybe it was only one) before the executive accepted that this might not be the smartest move and pulled the plug.

It's cited in numerous Marketing textbooks as an example of failure in international marketing.
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